Use cases · Swipe file

Keep the creative reference and the reason it caught your eye

A good swipe file helps you study a technique when you need it. Savebase brings landing-page links, social hooks, videos and campaign examples into one library. Add a note about the audience, offer or creative move you noticed. When the next brief arrives, you can find relevant references and adapt the principle to your own work while retaining the original source.

Start with Free. Advanced feature availability depends on your plan.

Put your saves to work

A practical swipe file workflow

Notes ↗

Name the technique you want to study

Save an ad, a launch post or a landing page and describe the useful detail: a clear demonstration, an objection answered early, or a strong opening line. Note who the message addresses and what it asks the reader to do. A saved example rarely proves performance, so focus the note on observable choices rather than assumed conversion results.

Folders & tags ↗

Find examples by the next brief

Create folders for campaign themes and tags for techniques such as hook, proof, comparison and offer. Use the same labels across formats so a reel and a webpage can inform the same creative question. On Pro, AI Bulk Tagging can help categorize untagged references after you review sample suggestions. Your vocabulary keeps the collection aligned with the work you actually do.

Social media backup ↗

Keep eligible social media available

Enable Pro media backup before collecting eligible Instagram, Facebook, Threads and TikTok creative. Successfully fetched media can then use a stored copy instead of relying only on the original social CDN URL. Backup depends on fetchable media and does not archive arbitrary landing pages. Record the creative lesson in your note even when a media copy is available.

Try it with your next collection

Start with a few references for something you want to do.

Savebase quick start →
  1. 1

    Create a campaign folder and choose a small vocabulary for creative techniques.

  2. 2

    Save three examples, adding the audience, message and reason each deserves study.

  3. 3

    Review the sources when writing the brief and adapt a principle into your own original creative.

Optional AI workflow · Pro

A prompt to use with your saved references

Connect Savebase to ChatGPT or an MCP-compatible assistant, then adapt this prompt to your own folder and tags.

Find my saved campaign references tagged objection and demonstration. Include source links and my notes, compare the creative techniques, and suggest original approaches for a first-time-buyer brief without assuming the examples' performance.

Request video transcripts before asking about spoken content. MCP access is read-only; your assistant can retrieve available material, while library edits happen in Savebase.

Connect your AI assistant →

What to expect from this workflow

Savebase is a creative reference library. It does not report competitor ad spend, reach or conversions, and ordinary webpage links are not archived landing-page copies.

Choose the plan for your collection

Start with Free notes, tags and web links. Pro adds eligible social media backup, AI Bulk Tagging and AI-tool access for larger swipe files.

See plans and current limits →

Questions about swipe file

What should I put in a swipe file?

Keep examples with a specific lesson: a hook, demonstration, proof point, offer or response to an objection. Add the audience and what you would test. Source links and notes make a smaller collection more useful when you return to a creative brief.

Can Savebase preserve social creative?

Pro media backup can preserve eligible, successfully fetched Instagram, Facebook, Threads and TikTok media after backup is enabled. It does not guarantee every post can be fetched and does not archive arbitrary webpages. Add your own notes to keep the creative lesson accessible.

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Make the next save useful

Start with one project and the references you want to return to.

Start your Savebase library